Innovation Development
Performance
7853
patentsAs of the end of 2025, we have obtained 7,853 patents worldwide.
In 2025, ASUS was once again named one of the Clarivate Top 100 Global Innovators™.
2025 is the 12th year that ASUS has been named as Best Taiwan Global Brands.
Design Thinking
Design thinking is an important concept and framework for ASUS's creation of innovative products and services. Design thinking includes three aspects: desirability, feasibility, and viability.
ASUS' design thinking strategy focuses on people-centered and consumer experience as the starting point. The sequence of design thinking begins with people's desirability, and then evaluates technological feasibility and commercial survivability. The design thinking considered by ASUS is to provide customers with a meaningful and feasible user happiness experience by understanding the needs of users with the intermediate set of three aspects.
Innovation Management
Innovation is the cornerstone of ASUS’ reinvention, sustainable development, and enhanced competitiveness. Rooted in solid and sophisticated technology and driven by a relentless pursuit of excellence in quality, ASUS embraces a design thinking strategy that transforms user needs and experiences into the first step of innovation. With a focus on creating truly human-centered smart living, ASUS advances innovation through a management framework built on three pillars: “academia-industry collaboration”, “startup promotion” and “strategic investment”.
Startup Promotion
Initiate cooperation with external innovation institutions, build innovative ecological partners, and actively co-create with industrial startups, in order to quickly respond to customer needs and market changes, and bring different creative inspiration and business development opportunities to the company.
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Industrial-Academic Cooperations
The cooperation between industry, government and academia is aming to conclude a long-term formal relationship. The Innovation and Development Office is actively expanding its tentacles at home and abroad, creating connections, and seeking various possibilities for technology introduction, service diffusion, and brand innovation.
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Strategic Investments
In order to strengthen the core business competitive advantage for all business units and fill the development gap, we make strategic investments in external resources to develop new businesses or expand into emerging markets, so that the overall revenue of the Group will grow by keeping up to date with industrial development trends for more development opportunities. To do this, the Innovation Development Office developed a strategic investment proposal process in five stages: demand confirmation, investment proposal, investment review, investment execution, and post investment management. The Office is working with the Investment Department and the Accounting Department to strive for maximum benefits.
In 2024, the Innovation Development Office (IDO) sourced insights from a pool of over 1,000 domestic and international startups, ultimately selecting 141 companies. These startups were categorized into four key areas: Artificial Intelligence, Future Development, Emerging Technologies, and Sustainability. The IDO continues to conduct in-depth analysis and evaluation.
ASUS AI Strategy
Facing the rapid development of generative AI and the broad expansion of industrial applications, ASUS aims to become a "comprehensive AI company" and continues to promote cross-domain AI integration from infrastructure, workplace scenarios, and content creation to industrial applications and sustainability management. Under the strategic theme "Ubiquitous AI, Incredible Possibilities," ASUS extends its AI deployment from the cloud and edge computing to personal endpoints, gradually building a comprehensive blueprint with technological depth, application breadth, and implementation capabilities to address market demand for improved efficiency, intelligent experiences, and digital transformation.
At the same time, ASUS views AI as an important tool for driving sustainability transformation. Through data-driven assessment and technology-enabled management, ASUS strengthens decision-making quality, operational resilience, and resource management efficiency, creating product and service experiences with long-term value. Building on this direction, ASUS has formed seven AI strategic domains—AI infrastructure, everyday AI, workspace AI, creator AI, industrial AI, healthcare AI, and sustainability AI—to advance implementation across AI infrastructure, daily applications, business scenarios, creator tools, industrial fields, smart healthcare, and sustainability management, positioning AI as a core driver of future growth and sustainable competitiveness.
AI Infrastructure
Build secure, flexible, and scalable AI infrastructure integrating servers, storage, edge computing, management platforms, and software services to help enterprises deploy AI, optimize computing power and data management, protect critical data, lower adoption barriers and costs, and improve resilience and digital transformation efficiency.
Everyday AI
Popularize AI in daily use by integrating dedicated Neural Processing Units (NPUs), Copilot+ PCs, on-device AI applications, virtual assistants, and smart media management to improve efficiency and convenience in document processing, data organization, content creation, image management, and real-time interaction, naturally integrating artificial intelligence into work, creation, and communication scenarios as a practical boost to daily experiences.
Workspace AI
Strengthen workplace applications with AI by integrating high-performance computing devices, AI PCs, AI tools, and IT management and security support solutions, providing comprehensive solutions from individual work to enterprise deployment, naturally integrating artificial intelligence into work, creation, and communication scenarios as a practical boost to daily experiences.
Creator AI
Integrate AI into content creation workflows with high-performance hardware platforms and AI creative tools to support ideation, generation, editing, and asset management, improving efficiency and creative output. Through NVIDIA RTX AI, generative AI, and smart file management features, it supports multimedia content creation such as images and audio-visuals, lowering creative barriers and enhancing inspiration realization, content management, and diverse creative application capabilities.
Industrial AI
Apply AI to real-time industrial scenarios such as manufacturing, logistics, transportation, and retail, combining edge computing and end-to-end AI solutions to help enterprises strengthen on-site decision-making capabilities and operational efficiency. Through applications such as machine vision, smart security, industrial automation, intelligent transportation, and real-time analytics, it supports enterprises in optimizing production processes, improving quality control, and driving smart manufacturing and industrial upgrades.
Healthcare AI
Integrate AI, IoT, and big-data analytics to help medical institutions improve diagnostic efficiency, clinical decision quality, and care effectiveness. Combining AI-assisted diagnosis, medical information platforms, server and cloud infrastructure, as well as smart medical devices and application services, it provides one-stop solutions spanning algorithms, hardware, and deployment support to optimize medical workflows and enhance diagnostic accuracy and care quality.
Sustainability AI
Use data-driven and technology-enabled management methods to assist enterprises in advancing sustainability transformation and ESG goals. Integrate carbon data collection, analysis, verification, and reporting through an AI-driven management platform, together with visualized dashboards and decarbonization pathway simulations, to improve carbon management efficiency and decision-making quality, responding to international sustainability standards and disclosure requirements, and transforming dispersed data into actionable management insights.
Management of Intellectual Property Rights
ASUS is committed to innovation and R&D, and intellectual property rights are one of the key outcomes of our research efforts, with the number of patent applications filed worldwide growing steadily each year. As of the end of 2024, we have secured 7,593 patents globally. In 2024, ASUS obtained 618 patents, including 353 in Asia and 265 in Europe and the United States.
ASUS has also actively invested in the high-end communications market, filing 323 patents in the communications field in 2024. ASUS regularly declares Standard Essential Patents (SEPs) to the European Telecommunications Standards Institute (ETSI). As of the end of 2024, we have declared a cumulative total of 367 SEP patent families, and the total number of communication SEPs continues to grow steadily.
