Design Thinking Talent Cultivation

Design Thinking is a people-oriented design spirit and method that considers the needs of users and the feasibility of technology and business, using bold innovation, embracing the concept of beauty, and constantly creating a pleasant full-life experience for users. After years of concerted effort, Design Thinking (DT) has gradually cultivated an internal culture of innovation, capabilities, and a common language within ASUS. Tailored developmental programs have been designed according to different levels of application depth and target audiences. In 2023, we supported committees in nurturing coaching seed talents within various units. The aim is to propagate the DT spirit within departments, enabling them to start from user needs and employ divergent and convergent thinking, along with iterative prototyping and refinement in both product development and service design processes. In addition, ASUS has established a tiered certification mechanism for coaching and a high-potential talent development program. This initiative offers talents and units willing to invest in and practice Design Thinking (DT) more career growth opportunities and rewards.

 

DT Coach & HiPo Program

In the inaugural session, we successfully trained 27 coaches and identified 2 high-potential talents. These Hi-Po (High Potential Talent) and their respective unit leaders were sent to the Stanford D. School in the United States for a one-week study trip. This aimed to cultivate an international perspective and facilitate exchanges with renowned companies and organizations. The objective is for these individuals to not only lead their units in promoting innovative thinking and practical methods comprehensively but also serve as cultivators, drivers, and connectors at the company level. They are expected to leverage collective wisdom to successfully lead cross-unit DT projects and amplify business benefits.

Key Performance in 2023

• 57 assistant coaches participated in training (with managerial positions accounting for 39%), with 27 obtaining certification. 2 high-potential talents and 2 senior executives were sent abroad to Stanford D. School for further education.
• Units participating in the annual Design Thinking Awards selection witnessed a growth rate of up to 61%, regardless of whether they were involved in product development or internal and external customer service, they collectively practicing product and service innovation. The 2 winning teams generated a substantial commercial value of at least US$50,618,000 for the Company, optimizing operational management efficiency.
• From headquarters to a total of 15 countries, including international locations, participants were engaged through both online and offline methods. Throughout the year, 1,651 employees completed their training. Additionally, nearly 300 colleagues participated in the annual selection process for the Design Thinking Awards.

Annual Design Thinking Award Winning Program:

Motherboard Product - Intel Z790 refresh DIY features

Starting from the consumer's perspective, we provide products with highly efficient, user-friendly, and stable features that meet consumer needs. The product introduces at least nine EZ DIY functions, including quick-release connectors and backplates, making it more convenient, cleaner, and faster for consumers to assemble on their own. Intel actively collaborated with us on the Intel Z790, and after its launch, it received positive reviews from many media outlets and consumer forums. Competitors have also successively introduced similar features. Since its release, the Z790 refresh has captured at least 60% market share in the gaming segment, estimated to create $50,000,000 USD in commercial value for ASUS.

Senior Executive Internal Lecturer Training Programs

In 2023, we launched Senior Executive Internal Lecture training program for Division-level and higher managers, with 27 mid to senior-level executives obtaining certification as new internal lecturer. As leaders within the organization, division-level and higher managers possess extensive experience and profound professional knowledge, enabling them to play a crucial role in internal development. Through mid to senior-level executives transmitting and sharing their successful experiences and best practices, we integrate the organization's vision, mission, and values into training courses. This guides employees to recognize the importance of sustainability in organizational development, thereby fostering consensus and action. Furthermore, mid to senior-level executives can lead the organization in establishing a learning culture and innovation mechanisms, injecting continuous energy and vitality into the organization’s sustainable development.

Integrating Cloud Resources to Encourage Autonomous Learning and Growth among Colleagues

In line with the reading habits of the new generation and to enhance accessibility to resources, in 2023, a completely new array of rich, high-quality, and diverse digital cloud resources was provided to colleagues. This included the introduction of online courses, audio books, e-magazines, article knowledge bases, and industry databases among other external services. This initiative aimed to encourage colleagues to engage in autonomous learning and self-development, catering to diverse professional growth needs across various roles. The cumulative usage of these resources reached 16,825 individuals.